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Adlon Holding

Identity

ADLON HOLDING is responsible for the operations of various lifestyle businesses such as the Felix Club Restaurant, China Club Berlin, Adlon Day Spa, Restaurant Gabriele, the Lorenz Adlon Wine Store as well as the restaurants Ma Tim Raue, Uma and the Shochu Bar.

We developed the corporate design for both Adlon Holding itself as well as its integrated companies and businesses.

It started off with the logo family tree and led to other traditional advertising measures such as ads and posters through to corporate brochures, coupons, packaging and giveaways.

We’ve always focused on conveying a sophisticated, simple and self-assured image of the company and its outlets.