Deutsche Aidshilfe — Brand Identity

What: Die Goldkinder came up with the brand identity for the Deutsche Aidshilfe (German AIDS Service Organisation). Their aim was to strengthen its umbrella brand without weakening the autonomy and diversity of its specialist departments.

For whom: Deutsche Aidshilfe was founded in Berlin in 1983. Its aim is to educate, inform and sensitise people to the issues of HIV, AIDS and sexually transmitted diseases. Die Goldkinder have been working with the Deutsche Aidshilfe since 2005.